Increasing your Ikon Score
The Ikon Score is a metric between 1 and 100 that represents the amount of mutual interaction existing between you and your fandom. As an Ikon you are without a doubt an influencer, and are loved by many. That said, the most loved Ikons are those who take out time from busy schedules to interact with their fans on a regular basis. The Ikon Score is a new way to keep track of your engagement efforts, and reciprocation from your fans. The higher the mutual interaction in your fan team, the higher your Ikon Score will be.
HOW THE IKON SCORE IS OBTAINED
The Ikon Score is obtained by monitoring your frequency of content-sharing within your fan team and on your social networks; as well as the amount of engagement each content receives from your fans. Content can be anything from a tweet, facebook or instagram post, and posts exclusive to your fan team. Even your musical material is content which is always available for your fans to stream via Spotify or buy from iTunes.
Here’s how it works. Sharing a lot of content and getting little engagement would give you a very low Ikon Score; on the other hand, sharing very little content and having a great deal of engagement will also give a low Ikon Score. The key to having a strong Ikon Score is to have a very active presence in your fan team and on your social networks. Little actions such as replying your fans, or liking their heart-warming messages can go a long way in boosting mutual interaction… and ultimately the dedication of your fandom.
WHY BOTHER ABOUT AN IKON SCORE?
Because an Ikon Score is a strong indicator of how dedicated you and your fans are brand as an Ikon. Rewarding your fans with your attention, or with coveted items and experiences will make them as loyal as ever.
THE IKON SCORE IS CONSTANTLY EVOLVING
As new ways to engage with your fans are incorporated, the Ikon Score will continue to evolve and improve.