We empower music artists with the right tools to cultivate rewarding relationships that drive sustainability
Engage . Leverage . Grow
Connect with your true fans
Your very own fan community enables an unprecedented connection to your core of fans. By channelling your social content and music into one place, you can rest assured that wherever they are, whatever they’re doing, your fans never miss your updates.
With community messages you can divulge exclusive content, thoughts, or ideas to your inner circle of fans. With accurate data to rely on, you can easily identify your most loyal and passionate fans, and reward them accordingly. That’s not all… You can also have first hand interactions with your champions through direct messaging.
Understand your fan base with powerful analytics
The Ikon Score simplifies complex data about mutual engagement within your fan community into a single metric. This allows you, at a single glance, to see how well you are connecting with your fans through your content.
Using a finely tuned algorithm, Ikonfete keeps track of every action a fan makes, making it easy for you to know the activity level of each fan.
Leverage your fan base to achieve your goals
With a gamified platform, fans are automatically incentivized to perform desirable actions, giving you the ideal environment to build beneficial relationships.
By leveraging unique rewards and experiences, you can drive up fan engagement and loyalty, thus gaining cost-effective marketing and generating more revenue… with the ultimate goal of a sustainable career.
Why we do what we do
The global music industry is a market that remains highly competitive, where the chances of success are far from guaranteed. It is also a very dynamic market, where music trends are constantly changing and artists are tasked with the difficult challenge of staying relevant not only through their music, but also through their personalities.
Throughout the years, the music industry has gone through many, many changes. Substantial revenue that enables musicians to carry on their careers is no longer gained through album sales. We are in the era of streaming and subscription services; and artists are having to discover new ways to generate fan dedication. We’ve seen how beneficial a fan base can be for an artist, take Taylor Swift who, through inspired PR, made $64 million in 2014. By using social media to its full effect to connect with her fans, she created a feeling of intimacy by sharing videos, pictures and messages. This galvanised her following from a dormant number on twitter to huge army of swifters who would do anything for their celebrity.
But, Taylor is just one of the few big name artists out there. How about emerging talent who don’t have the money to pump into a marketing agency? Shouldn’t they still be able to reward their fans in the same way, and reap the same benefits? Perhaps, a true understanding of the mutualism of fan-artist relationships is what it takes to inspire a fan base to the levels that Swift has managed. This is what Ikonfete provides, a platform for each fan to show their love and dedication, and for musicians to show appreciation back. Thus building a symbiotic relationship that is crucial for any star to truly make it these days.
ARTIST-FAN ECOSYSTEMS ARE THE FUTURE
Mould your fan base into an invaluable force to achieve greater possibilities.
We’re excited to announce that we’ve been named one of the world’s …
Original article posted Mar 15th, 2016 by Dan Griffiths, on Midem How …